Sunday, April 11, 2021

Shikake: The Art of Understanding Behavior. Found by Patricia Vining

April 11, 2021, Interesting discussion topic .....

We know we should exercise regularly or eat more fruit and vegetables but how do we make our decisions last longer than new years resolutions. We buy treadmills and stationary bikes but after a few months they begin to gather dust.

Instead of dust we can use shikake to shape our behavior to do what we should do, to get back on the horse, so to speak.

Whisper the word “Shikake. Click HERE for more.” 

    Shikake is an intrinsic trigger to change behavior (the staircase below).


Start video at 1:31


Naohiro Matsumura teaches Behavioral Economics at the graduate school of economics at Osaka University. Click HERE for his website


Naohiro Matsamura